After four years of running push notification campaigns across dozens of networks, I've learned that buying push notification traffic and quality push traffic from best sources isn't just about picking the biggest name or lowest price. The push notification landscape has evolved dramatically since 2021, with better targeting options, stricter quality controls, and significantly improved user engagement rates.

I've personally tested over 25 push notification networks, spent countless hours optimizing campaigns, and experienced both spectacular successes and expensive failures. This guide shares my honest, unfiltered experience with the best places to buy push notification traffic and push ads in 2025, including real performance insights and practical recommendations.

Understanding Push Notification Traffic in 2025

Push notification traffic has matured considerably since its early days. What started as often intrusive, low-quality interruptions has evolved into a sophisticated advertising format with genuine user engagement. The key difference now is user opt-in quality and notification relevance.

Modern push traffic works because users have actively subscribed to receive notifications, creating an inherent level of engagement that other traffic sources lack. However, this also means that subscriber quality varies dramatically between networks, making network selection crucial for campaign success.

The challenge in 2025 isn't finding push traffic—it's finding networks with genuine, engaged subscribers who actually respond to relevant offers. Through extensive testing, I've identified the networks that consistently deliver quality traffic and those that should be avoided.

My Top 8 Push Notification Traffic Sources

1. PropellerAds - The Market Leader

My Rating: 9/10 Minimum Deposit: $100 Traffic Quality: Excellent Best For: Scalable campaigns across multiple verticals

PropellerAds has consistently been my top-performing push traffic source over the past three years. Their subscriber quality is exceptional, with click-through rates averaging 0.8-1.2% across my campaigns—significantly higher than most competitors.

What sets PropellerAds apart is their subscriber acquisition process. They use multiple collection methods including website opt-ins, app notifications, and content-gated subscriptions, creating a diverse and engaged subscriber base. Their fraud detection system effectively filters out low-quality subscribers.

The platform's targeting capabilities are comprehensive. I can target by device type, operating system, browser, connection type, and even specific times of day. Their auto-optimization feature has been particularly valuable for scaling campaigns without constant manual adjustments.

Key strengths:

1. High-quality subscriber base with good engagement rates

2. Comprehensive targeting options

3. Effective auto-optimization features

4. Reliable traffic volume for scaling

5. Responsive customer support for higher-spend accounts

Areas for improvement:

1. Higher cost per click than budget networks

2. Minimum bid requirements can be restrictive for testing

3. Some geos have limited inventory

2. RichAds - The Premium Performance Network

My Rating: 8.5/10 Minimum Deposit: $100 Traffic Quality: Very High Best For: High-value offers and premium campaigns

RichAds delivers the highest-quality push traffic I've encountered, with average click-through rates of 1.0-1.5%. Their subscriber screening process is rigorous, resulting in users who are genuinely interested in relevant offers.

The network's strength lies in their publisher relationships and subscriber quality control. They work exclusively with premium publishers and regularly audit subscriber engagement to maintain quality standards. This approach results in higher costs but significantly better conversion rates.

Their reporting is detailed and actionable. I can track performance by individual publishers, allowing for precise optimization. The account management team proactively suggests improvements and provides market insights that have directly improved my campaign performance.

Notable advantages:

1. Highest subscriber quality and engagement rates

2. Detailed publisher-level reporting

3. Proactive account management

4. Strong performance in Tier 1 countries

5. Advanced fraud detection systems

Considerations:

1. Higher cost per click than volume networks

2. Limited traffic volume in some verticals

3. More selective about campaign approvals

3. Adsterra - The Balanced Choice

My Rating: 8/10 Minimum Deposit: $100 Traffic Quality: Good to Very Good Best For: Diverse campaign types and solid performance

Adsterra provides an excellent balance between traffic quality and volume. Their push traffic has improved significantly over the past two years, with better subscriber screening and more sophisticated targeting options.

I've successfully run campaigns across multiple verticals through Adsterra, including dating, gaming, utilities, and e-commerce. Their traffic performs consistently well, though not quite at the level of PropellerAds or RichAds.

The platform is user-friendly with intuitive campaign setup. Their customer support is responsive, and they offer helpful optimization suggestions. The network has been expanding their push inventory, providing more opportunities for scaling.

Positive aspects:

1. Good balance of quality and volume

2. Consistent performance across verticals

3. User-friendly platform interface

4. Responsive customer support

5. Growing traffic inventory

Room for improvement:

1. Customer support could be more proactive

2. Some advanced targeting options are limited

3. Traffic quality varies by geography

4. Galaksion - The Emerging Performer

My Rating: 7.5/10 Minimum Deposit: $100 Traffic Quality: Good Best For: Testing new approaches and exploring opportunities

Galaksion has been steadily improving their push traffic quality and expanding their network. While not yet at the level of established leaders, they offer competitive pricing and decent subscriber engagement.

I've had positive experiences with their traffic in specific geos, particularly in Eastern Europe and Asia. Their customer support is responsive and willing to work with advertisers to optimize campaigns.

The platform is straightforward to use, and campaign approval is typically faster than more established networks. Their pricing is competitive, making them useful for testing new offers or angles.

Key benefits:

1. Competitive pricing for push traffic

2. Fast campaign approval process

3. Responsive customer support

4. Growing network with potential

5. Good for testing and optimization

Areas needing work:

1. Inconsistent traffic quality across geos

2. Limited traffic volume compared to major networks

3. Platform features could be more advanced

5. EZmob - The Mobile Specialist

My Rating: 7/10 Minimum Deposit: $100 Traffic Quality: Good Best For: Mobile-focused campaigns and emerging markets

EZmob excels at mobile push traffic, particularly in emerging markets. Their mobile subscriber base is engaged and responsive, with good click-through rates on mobile-optimized campaigns.

The network's strength is their focus on mobile user experience. Their push notifications are well-formatted for mobile devices, and their subscriber acquisition methods prioritize mobile users.

I've found EZmob particularly effective for mobile app promotion, mobile gaming, and mobile-optimized dating campaigns. Their traffic volume is sufficient for scaling successful campaigns.

Strengths:

1. Excellent mobile push traffic quality

2. Strong performance in emerging markets

3. Mobile-optimized notification formats

4. Reasonable pricing structure

5. Good traffic volume for mobile campaigns

Limitations:

1. Limited desktop traffic quality

2. Smaller network compared to major players

3. Some targeting options could be more granular

6. Monetag (formerly PopCash) - The Accessible Option

My Rating: 6.5/10 Minimum Deposit: $50 Traffic Quality: Average to Good Best For: Budget-conscious testing and new affiliates

Monetag offers accessible push traffic with reasonable quality at competitive prices. While not premium-level, their traffic is consistent and suitable for testing new campaigns without significant investment.

The platform is simple to use with straightforward campaign setup. Their lower minimum deposit makes them accessible for affiliates with limited budgets.

I've used Monetag primarily for testing new creatives and landing pages before scaling on premium networks. Their traffic provides a good baseline for performance testing.

Advantages:

1. Low minimum deposit requirement

2. Simple, efficient platform

3. Consistent traffic quality

4. Good for testing and experimentation

5. Competitive pricing

Drawbacks:

1. Limited advanced targeting options

2. Smaller subscriber base

3. Basic reporting compared to premium networks

7. AdMaven - The Diverse Inventory Network

My Rating: 6/10 Minimum Deposit: $100 Traffic Quality: Average Best For: Diverse testing and alternative approaches

AdMaven offers push traffic alongside other formats, providing flexibility for testing different approaches. Their push traffic quality is moderate but acceptable for certain campaign types.

The network's strength is their willingness to work with diverse verticals and their flexible approach to campaign approval. They're useful for testing campaigns that other networks might not approve.

Their reporting provides basic optimization data, though not as detailed as premium networks. Customer support is responsive to questions and concerns.

Notable features:

1. Diverse ad format options

2. Flexible campaign approval process

3. Reasonable traffic quality for the price

4. Multiple targeting options

5. Various payment methods

Areas for improvement:

1. Traffic quality inconsistent across sources

2. Platform interface could be more intuitive

3. Limited advanced optimization features

8. ClickAdilla - The Budget Alternative

My Rating: 5.5/10 Minimum Deposit: $100 Traffic Quality: Below Average to Average Best For: Very budget-conscious testing only

ClickAdilla offers low-cost push traffic that can be useful for initial testing, though quality is generally below industry standards. Their traffic is cheap but requires careful optimization to achieve profitability.

I've used ClickAdilla primarily for testing new offers at minimal cost before investing in premium networks. Their traffic can work for certain low-payout offers but isn't suitable for high-value campaigns.

The platform is basic but functional. Customer support is available though not particularly proactive or helpful.

Limited advantages:

1. Very low cost per click

2. Basic functionality works

3. Fast campaign approval

4. Suitable for minimal testing

Significant limitations:

1. Poor traffic quality overall

2. High fraud rates

3. Limited targeting options

4. Poor customer support quality

Traffic Quality Factors That Matter

Through extensive testing, I've identified key factors that determine push traffic quality:

Subscriber Acquisition Methods: Networks using organic website opt-ins and content-gated subscriptions provide better quality than those relying heavily on incentivized or forced subscriptions.

Engagement Tracking: Networks that monitor and remove non-engaging subscribers maintain higher overall quality. PropellerAds and RichAds excel at this.

Geographic Targeting: Traffic quality varies significantly by geography. Tier 1 countries generally provide better engagement but at higher costs.

Device and OS Targeting: Newer devices and updated operating systems typically provide better user experience and engagement rates.

Notification Timing: Networks that respect user timezone preferences and avoid excessive notification frequency maintain better subscriber relationships.

Vertical-Specific Recommendations

Different verticals perform better on different networks based on my testing:

Dating: PropellerAds and RichAds provide the best quality dating traffic with engaged users looking for relationships.

Gaming: EZmob and Adsterra work well for mobile gaming, particularly casual games and app installs.

Utilities/Software: PropellerAds and Adsterra perform well for utility apps and software promotions.

E-commerce: RichAds and PropellerAds provide engaged users more likely to make purchases.

Finance: Only use premium networks like RichAds for financial offers due to quality requirements.

Campaign Setup and Optimization Strategies

Successful push campaigns require specific approaches different from other traffic sources:

Creative Testing: Push notifications have limited space, making headline and description optimization crucial. I typically test 3-5 different creative variations simultaneously.

Landing Page Optimization: Push traffic requires landing pages optimized for mobile users arriving from notifications. Clear value propositions and simple conversion funnels work best.

Timing Optimization: Push traffic performance varies by time of day and day of week. I've found that evenings and weekends typically provide better engagement.

Frequency Capping: Limit notifications per user to avoid unsubscribes. I typically cap at 1-2 notifications per user per day.

Bid Optimization: Start with competitive bids to gather data, then optimize based on performance. Most networks' auto-optimization features work well once sufficient data is collected.

Common Mistakes to Avoid

Through my experience, I've identified mistakes that consistently lead to campaign failures:

Choosing Networks Based on Price Alone: Cheap traffic is expensive if it doesn't convert. Focus on quality metrics rather than just cost per click.

Ignoring Mobile Optimization: Push traffic is predominantly mobile. Desktop-only optimization will fail with most push campaigns.

Overcomplicated Landing Pages: Push traffic users have short attention spans. Simple, focused landing pages perform better than complex funnels.

Insufficient Testing Budgets: Push campaigns require testing budgets of at least $100-200 per campaign for meaningful optimization data.

Neglecting Creative Refresh: Push creatives fatigue quickly. Regular creative updates are essential for sustained performance.

Budget Planning and Expectations

Realistic budget expectations for push campaigns:

Testing Phase: $100-300 per campaign for initial testing and optimization. This provides sufficient data for meaningful analysis.

Optimization Phase: Additional $200-500 for campaign refinement. This phase typically lasts 1-2 weeks.

Scaling Phase: $500+ daily for successful campaigns. Profitable campaigns can scale significantly with proper optimization.

Performance Timeline: Most push campaigns show initial results within 24-48 hours. Full optimization typically takes 1-2 weeks.

Network Selection Criteria

When choosing push notification networks, consider:

Traffic Quality: Prioritize networks with engaged, genuine subscribers over those offering cheap, low-quality traffic.

Targeting Options: Advanced targeting capabilities are crucial for campaign optimization and profitability.

Support Quality: Responsive customer support becomes important when scaling campaigns or resolving issues.

Payment Terms: Consider payment frequency and methods when planning cash flow.

Minimum Spend: Ensure minimum spend requirements align with your testing and scaling budgets.

Buy Push Notification Ads: Final Recommendations Summary

Based on my extensive testing and real-world experience:

For New Affiliates: Start with PropellerAds or Adsterra for reliable traffic quality and good support.

For Experienced Marketers: Use RichAds for premium campaigns and PropellerAds for volume scaling.

For Budget Testing: Monetag provides acceptable quality for initial testing at lower costs.

For Mobile Campaigns: EZmob offers excellent mobile push traffic, especially in emerging markets.

For High-Value Offers: Only use premium networks like RichAds or PropellerAds for offers requiring quality traffic.

The key to push notification success is understanding that subscriber quality directly impacts campaign profitability. While it might be tempting to choose the cheapest option, investing in quality traffic sources typically provides better long-term results and more sustainable campaigns.

Start with small tests across multiple networks to identify which performs best for your specific offers and verticals. Once you identify winning combinations, scale methodically while maintaining strict quality standards. Push notification traffic remains one of the most effective formats for affiliate marketing when approached with the right strategy and network selection.