Popunder ads remain one of the most effective tools in affiliate marketing and media buying, offering high conversion rates at a relatively low cost. Unlike popups, popunders load beneath the active webpage and appear only when the user closes the current window, making them less intrusive while still driving engagement and conversions. Selecting the right popunder ad network is crucial for maximizing return on investment (ROI), as it directly influences traffic quality, targeting precision, pricing efficiency, and overall campaign success.
This comprehensive review evaluates the best popunder ad networks for affiliate marketing and media buying, focusing on their reputation, traffic quality, targeting capabilities, pricing models, user experience, customer support, and performance metrics. The goal is to provide marketers with a clear, unbiased, and structured comparison to help them make informed decisions.
Network Overview and Reputation
ROIads
ROIads has quickly established itself as a leading popunder ad network, known for its premium traffic sources and AI-driven optimization tools. It supports multiple ad formats, including popunders, in-page push, direct click, and push ads, catering to verticals such as gambling, betting, dating, antivirus, and utilities. The network requires a minimum deposit of $250 and offers a minimum CPM of $0.5. ROIads provides personalized manager support for deposits over $500, with payment options including bank cards, wire transfers, and Capitalist.
RichAds
Founded in 2018, RichAds is recognized for its high-quality traffic, verified by its AdScore system, and offers over 5 billion daily impressions. It supports popunders, push, in-page push, direct click, native ads, and Telegram ads. RichAds features AI-based performance modes and micro-bidding tools to help advertisers achieve their marketing goals. The minimum deposit is $150, with a minimum CPM of $0.5, and supports wire transfer, bank card, Capitalist, and Payoneer payments.
PropellerAds
PropellerAds is one of the largest and most experienced networks, operating since 2011 with over 12 billion daily impressions and more than 32,000 active advertisers. It offers a wide range of ad formats, including popunders, push notifications, in-page push, interstitials, and survey exit. PropellerAds is renowned for its massive reach, premium traffic quality, and rigorous AI-based filtering to exclude low-quality and fraudulent traffic. The minimum deposit is $100, with a minimum CPM of $0.1, and supports wire transfer, bank card, PayPal, UnionPay, and Skrill.
Adsterra
Adsterra has over a decade of experience in digital advertising and serves 35 billion monthly impressions globally. It supports popunders, in-page, native, display, and social ads, and is recognized for its optimization tools like Smart CPM and CPA Goal. Adsterra covers 248 countries and requires a minimum deposit of $100, with a minimum CPM of $0.1. Payment methods include wire transfer, bank card, PayPal, UnionPay, Capitalist, and Paxum.
AdMaven
AdMaven, founded in 2012, is known for its universal platform and focus on quality traffic. It offers popunders, push notifications, interstitials, and banners, with in-house anti-fraud technology ensuring high-performing campaigns. The minimum deposit is $50, with a minimum CPV of $0.0001, and supports wire transfer, bank card, PayPal, and Payoneer.
Traffic Nomads
Traffic Nomads specializes in premium traffic for various verticals and supports popunders, push, native, and in-page ads. It is recognized for its advanced micro-bidding tools. The minimum deposit is $100, with a minimum CPM of $0.1, and supports wire transfer, bank card, Paxum, and Capitalist.
Clickadu
Clickadu, established in 2012, has over 5 billion daily impressions and 3,000+ active publishers. It supports popunders, banner ads, push notifications, instant text messages, in-page push, video pre-roll, and SKIM. Clickadu is known for its massive reach and SmartCPM model, which helps achieve conversions at competitive prices. The minimum deposit is $100, with a minimum CPM of $0.3, and supports wire transfer, bank card, PayPal, WebMoney, and Paxum.
HilltopAds
HilltopAds, founded in 2013, supports popunders, push, video ads, display ads, and direct links. It operates on a CPM model, with CPA available upon request. HilltopAds is recognized for its built-in anti-fraud tools and AdBlock bypass, ensuring high-quality traffic and transparency. The minimum deposit is $50, with a minimum CPM of $0.1, and supports wire transfer, Paxum, PayPal, ePayservice, WebMoney, and alternative payment methods.
Adcash
Adcash is a global advertising network known for its advanced technology and massive reach. It supports popunders, interstitials, in-page push, native, banner, and autotag. Adcash is recognized for its huge audience reach and auto-optimization features. The minimum deposit is $100, with a minimum CPM of $0.17, and supports wire transfer, bank card, PayPal, Capitalist, Skrill, and alternative payment methods.
Evadav
Evadav delivers high-quality popunder traffic and supports multiple ad formats, including popunders, push notifications, in-page, and native ads. The network is known for its wide reach and effective protection against fraudulent traffic. Evadav requires a minimum deposit of $100 and supports CPC and CPM pricing models, with a minimum CPM of $0.1. Payment methods include wire transfer, bank card, PayPal, and alternative payment methods.
RollerAds
RollerAds delivers high-quality OnClick traffic and supports popunders, push notifications, and in-page push. The platform is recognized for its massive reach and innovative optimization technologies. RollerAds requires a minimum deposit of $50 and supports CPM and CPA pricing models, with a minimum CPM of $0.1. Payment methods include wire transfer, bank card, Paxum, WebMoney, Capitalist, Robokassa, PerfectMoney, CoinBase, Payeer, and alternative payment methods.
Zeropark
Zeropark is a well-known advertising platform that supports popunders, domain redirect ads, and search ads. It is known for its CPV model, which makes budgeting more transparent and cost-effective. Zeropark covers Tier 1 and Tier 3 countries and has a huge volume of traffic with 60+ billion impressions monthly. The minimum deposit is $200, with a minimum CPV of $0.0001, and supports wire transfer, bank card, and PayPal.
TrafficStars
TrafficStars, founded in 2014, supports a wide range of ad formats, including popunders, push, banners, native, interstitial, video pre-roll, video IM slider, and video X preroll. The network is recognized for its multi-format support and in-house CPA network. TrafficStars requires a minimum deposit of $100 and supports CPM, CPC, and CPA pricing models, with a minimum CPM of $0.1. Payment methods include wire transfer, bank card, Paxum, CoinGate, and Capitalist.
Kadam
Kadam is one of the largest affiliate marketing platforms specializing in clickunder ads. Founded in 2012, it supports clickunder, push ads, banners, native, on-site, and in-app push. Kadam is known for its stable growth and self-serve platform. The network covers 195 countries and has over 10 billion impressions daily. The minimum deposit is $100, with a minimum CPM of $0.1, and supports bank card, Paxum, PayPal, WebMoney, and alternative payment methods.
ClickAdilla
ClickAdilla, launched in 2017, supports 13 ad formats, including popunders, push, in-page, banners, tab links, native, and in-app. The platform is known for its flexibility and affordability, with a minimum CPM of $0.5 and a minimum deposit of $50. It supports wire transfer, bank card, Paxum, WebMoney, Capitalist, Robokassa, PerfectMoney, CoinBase, Payeer, and alternative payment methods.
PopMyAds
PopMyAds is one of the top popunder notification ad networks, focusing exclusively on popunder ads. It offers advertisers full control over campaigns, including targeting and bidding. PopMyAds is known for its advanced anti-fraud system and quality popunder traffic. The minimum deposit is $50, with a minimum CPM of $0.1, and supports wire transfer, bank card, PayPal, and alternative payment methods.
PopAds
PopAds, operating since 2010, is one of the oldest and most trusted popunder ad networks. It is known for its reliability and effectiveness in delivering high-quality popunder traffic. PopAds requires a minimum deposit of $50 and supports CPM and CPA pricing models, with a minimum CPV of $0.0002. Payment methods include wire transfer, bank card, Paxum, PayPal, and Payoneer.
Traffic Quality and Sources
Premium Traffic Networks
ROIads, RichAds, and PropellerAds are renowned for their premium traffic quality. ROIads offers exclusive publisher bases and AI optimization to select the most relevant traffic at competitive costs. RichAds provides traffic verified by its AdScore system, ensuring high conversion rates. PropellerAds employs AI-based filtering and manual management to exclude low-quality and fraudulent traffic, maintaining a high standard of traffic quality.
Global Reach and Geographic Coverage
Adsterra and Adcash boast massive global reach, with Adsterra covering 248 countries and Adcash operating in 195 countries. Both networks offer extensive geographic targeting options, including country, region, city, device, OS, browser, and connection type, enabling precise audience segmentation.
Anti-Fraud and Compliance
AdMaven, HilltopAds, and Clickadu incorporate in-house anti-fraud technology and comply with international guidelines, ensuring traffic quality and transparency. HilltopAds features anti-AdBlock systems, while Clickadu collaborates with verified publishers to minimize bot rates and maintain stable conversion quality.
Vertical Specialization
Traffic Nomads and Kadam specialize in premium traffic for various verticals, including adult, dating, gambling, and utilities. Traffic Nomads offers advanced micro-bidding tools to fine-tune campaigns, while Kadam supports a wide range of formats and provides a self-serve platform for easy campaign management.
Targeting and Optimization Features
Comprehensive Targeting Options
All top networks offer extensive targeting capabilities, including geographic targeting (country, region, city, ISP), device and OS targeting (desktop, mobile, tablet, iOS, Android), browser and connection type targeting, and behavioral and demographic targeting (age, gender, interests). This granularity allows advertisers to precisely reach their desired audience, optimizing campaign performance and ROI.
AI and Automation Tools
ROIads, RichAds, PropellerAds, and Adsterra leverage AI-driven optimization tools such as Smart CPM, CPA Goal, and micro-bidding to automate campaign management. These tools enable real-time adjustments to bids and targeting, maximizing conversions and minimizing costs.
Whitelist and Blacklist Controls
Most networks provide whitelist and blacklist controls, allowing advertisers to filter out low-performing placements and prioritize high-converting ones. This feature is crucial for improving ROI and campaign efficiency.
A/B Testing and Creative Optimization
Networks like ROIads and RichAds support A/B testing and creative optimization, enabling advertisers to test different landing pages, ad copies, and bidding strategies to identify the best-performing combinations.
Pricing Models and Cost Efficiency
CPM, CPC, and CPA Models
The majority of networks support multiple pricing models, including CPM (Cost Per Mille), CPC (Cost Per Click), and CPA (Cost Per Action). This flexibility allows advertisers to choose the model that best fits their campaign goals and budget.
Minimum Deposit and Spend Requirements
Minimum deposits range from $50 to $250, with most networks requiring $100 or less. This low entry barrier facilitates access for both beginners and experienced marketers.
Average CPM/CPC Rates
CPM rates vary by geography and vertical, generally ranging from $0.1 to $0.5 for Tier 1 countries and lower for Tier 3. CPC rates can be as low as $0.005, making popunders a cost-effective option for testing and scaling campaigns.
Hidden Fees and Payout Thresholds
Most networks are transparent about fees, with no hidden costs. Payout thresholds vary, but many networks offer weekly or bi-weekly payments with minimum payouts starting at $50.
Performance and Conversion Metrics
Click-Through Rates (CTR) and Conversion Rates
Popunder ads typically achieve CTRs between 1% and 5%, with top-performing campaigns reaching up to 9.3%. Conversion rates vary by vertical but are generally competitive compared to other ad formats.
Fraud Prevention and Bot Filtering
Top networks employ advanced fraud detection measures, including third-party verification and in-house anti-fraud systems, to combat invalid traffic and ensure campaign integrity.
Case Studies and Success Stories
Networks like ROIads, RichAds, and Adsterra publish case studies demonstrating high ROI and successful campaign outcomes. For example, ROIads helped an affiliate achieve a 50% increase in FTDs, while RichAds reported 4,930 conversions in a month for a popunder campaign.
Vertical-Specific Performance
Popunders perform well across various verticals, including iGaming, betting, dating, antivirus, utilities, and e-commerce. Networks often provide tailored solutions and optimization tools for these verticals.
User Experience and Platform Usability
Dashboard and Reporting Tools
All top networks feature intuitive dashboards with real-time analytics, detailed performance reports, and publisher-level reporting. These tools enable advertisers to monitor campaigns closely and make data-driven decisions.
API and Automation Support
Networks like PropellerAds and Adsterra offer API access and automation support, allowing integration with tracking tools and automated rules for campaign optimization.
Customer Support and Responsiveness
Dedicated customer support teams are available 24/7 or during business hours, providing personalized assistance with campaign setup, optimization, and troubleshooting. Networks like ROIads and RichAds offer manager support for high-deposit users.
Approval Process and Ad Policies
Most networks have stringent approval processes to ensure ad quality and compliance with industry standards. This includes checks for creative content, landing page quality, and compliance with vertical-specific regulations.
Payment and Payout Reliability
Supported Payment Methods
Networks support a variety of payment methods, including wire transfer, bank card, PayPal, Paxum, Capitalist, Skrill, and cryptocurrency (e.g., CoinBase, Payeer). This diversity facilitates seamless transactions for global advertisers.
Payout Frequency and Delays
Payouts are typically processed weekly, bi-weekly, or monthly, with most networks maintaining a reliable payment schedule. Some networks offer faster payouts for high-volume advertisers.
Affiliate/Publisher Payouts
For publishers, networks offer revenue share models with varying payout thresholds and frequencies, ensuring fair compensation for traffic generation.
Final Recommendations
Best for Beginners
PropellerAds: Known for instant campaign approvals, a variety of pricing models, and a user-friendly interface, PropellerAds is ideal for beginners looking to launch campaigns quickly and efficiently.
Adsterra: With its Partner Care approach and advanced targeting capabilities, Adsterra provides a supportive environment for new affiliates.
PopAds: A long-standing and trusted network with a straightforward interface and reliable traffic, PopAds is a safe choice for beginners.
Best for High-Volume Buyers
ROIads: Offers premium traffic, AI optimization, and extensive targeting options, making it suitable for high-volume media buyers seeking scalable solutions.
RichAds: With over 5 billion daily impressions and AI-driven tools, RichAds is excellent for high-volume campaigns requiring quality traffic.
Adcash: Its massive reach and auto-optimization features make it ideal for advertisers looking to scale campaigns globally.
Best for Specific Verticals
Clickadu: Specializes in adult and entertainment niches, offering tailored solutions and responsive support.
AdMaven: Strong in adult, dating, and utilities verticals, with a focus on quality traffic and anti-fraud technology.
HilltopAds: A top choice for iGaming and dating verticals, particularly in the Indian market, with advanced anti-fraud and AdBlock bypass.
Best for Fraud Protection
ROIads: Employs AI optimization and advanced anti-fraud measures to ensure high-quality traffic.
Adsterra: Features advanced fraud protection systems and stringent ad policies.
PopMyAds: Focuses on quality popunder traffic with an advanced anti-fraud system filtering proxies and bots.
Best for Global vs. Local Campaigns
Adsterra and Adcash: Offer extensive global reach with advanced targeting options, ideal for international campaigns.
HilltopAds: Strong presence in India and other regions, suitable for localized campaigns.
Zeropark: Covers Tier 1 and Tier 3 countries with a massive traffic volume, ideal for both global and local campaigns.
Conclusion
The popunder ad network landscape is dominated by platforms that combine advanced technology, extensive geographic reach, and robust fraud prevention to deliver high ROI for affiliate marketers and media buyers. ROIads, RichAds, and PropellerAds lead the pack with their premium traffic quality, AI-driven optimizations, and comprehensive targeting options. Adsterra and AdMaven provide extensive global coverage and diverse ad formats, while Clickadu and HilltopAds excel in vertical-specific solutions and fraud protection.
Choosing the right network depends on specific campaign goals, budget, and vertical focus. Beginners benefit from user-friendly platforms with low minimum deposits and strong support, while high-volume buyers require scalable solutions with advanced automation and fraud prevention. Vertical-specific networks offer tailored optimizations, and global networks provide extensive reach for international campaigns.
This review synthesizes the latest industry data, user reviews, and expert recommendations to provide a structured, unbiased, and data-driven comparison of the best popunder ad networks for affiliate marketing and media buying. By leveraging the strengths of these networks, marketers can optimize their campaigns for maximum performance and profitability.
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